The initial release of OpenAI’s ChatGPT on November 30, 2022, marked a turning point in how people interact with information online. Just one year later, in November 2023, as generative AI tools like ChatGPT reshaped search behavior and commercial usage, six researchers introduced a paper titled “Generative Engine Optimization (GEO).” Since then, the term GEO has been officially recognized and widely adopted.
As we enter this new era, it’s time to say goodbye to SEO and hello to GEO. While some have proposed terms such as Generative AI Optimization (GAO) or AI Optimization (AIO), GEO has gained the most traction across industries. It has become the accepted practice among marketers and creators to enhance content for AI-powered search engines such as Microsoft Copilot, Google Gemini, and OpenAI ChatGPT. Unlike traditional SEO—which focused on driving clicks to websites—GEO is designed to help content surface directly within generative engines, minimizing the need for users to click through to external pages.
At its core, GEO emphasizes quality and authority. The goal is to produce credible, insightful content from trusted authors and creators—content that AI-powered systems can easily crawl, understand, and recommend as reliable sources. While old-school SEO relied heavily on keyword rankings, GEO prioritizes expertise, depth, and authenticity—ensuring that users receive trustworthy information directly from AI-generated responses.
The idea for GEO Live emerged with the registration of GEOLive.com domain name on March 14, 2003. GEO Live represents a new kind of conference—one that unites creators, marketers, and technologists in the era of Generative Engine Optimization. The event empowers professionals to thrive in an AI-driven search ecosystem by sharing tools, insights, and strategies for success.
Who should attend GEO Live? This global conference welcomes creators, marketers, technologists, and industry professionals eager to explore the latest trends in GEO and AI-powered search. Attendees can participate in live sessions, workshops, and networking events held throughout the day and night. The conference features keynote talks, idea exchanges, and hands-on learning opportunities that help participants master the art of creating fact-based, authoritative content optimized for generative AI.
For brand owners, GEO Live offers knowledge on maintaining credibility, building recognition with AI systems, and ensuring their brand becomes a trusted reference across platforms. For technologists, the event introduces analytics tools and performance metrics to experiment, measure, and optimize how content is cited and surfaced by AI engines.
What happens at GEO Live? Beyond its sessions and panels, GEO Live is a vibrant hub for networking, collaboration, and opportunity. Attendees can learn from global experts, exchange insights, and enjoy a range of experiences—from daytime learning events to evening gatherings, dinners, and cultural showcases. With sponsored parties, local performances, and dedicated networking sessions, the event blends education with connection and celebration.
The era of GEO has arrived—and the age of SEO is behind us. GEO Live is more than a conference; it’s a movement empowering creators, marketers, and technologists to succeed in the world of AI-powered discovery. Preparations are underway for this landmark event—so stay tuned and get ready to experience GEO Live, coming soon.